Sony Qualia Brand in Doubt
The Mainichi Daily News reports that Sony may drop its Qualia product line in order to save money. These super-expensive but slow-selling gadgets are eroding the company’s bottom line. Sony’s profits for this year are expected to be down by almost 90% as compared with the previous forecast. We’ve made note of, and expressed our admiration for, Qualia products on several occasions in the past. However, with some products, such as the Qualia 016 camera, seemingly selling at a rate of only 1 per day worldwide, profitability must be elusive. Struggling Sony announcing turnaround strategy under new management GadgetManiac comment: The Sony Qualia product line is somewhat evocative of Browning’s words: “A man�s reach should exceed his grasp”. Despite Sony’s lofty aims, in our estimation only Qualias005, 010 and 017 actually deliver qualia.
