Samsung spruces up their Bordeaux line of LCD TVs with the release of a new model. The new 40 inch model looks like a re-release of the model LN40R71BD and continues its 5000:1 contrast ratio and the 6ms pixel response time.

What’s new (according to the company press release) seems to be an attempt to appeal to women by means of the high-gloss cabinet and migration of the control buttons to the bezel. While it’s difficult to be certain from the wording of the announcement, the V-shaped design may be intended to be evocative of the shape of a wine glass.

The press release also makes note of the unit as being capable of displaying 5400000000000 colors, which, if accurate, is, or might be close to, being a record for a commercial TV.

Samsung Electronics LCD T.V. ‘ Bordeaux ‘ come into the market - Samsung Press Release, 2006.04.06

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