Apple will be opening a new store in NYC tomorrow at 767 Fifth Avenue, nr E 59th Street. The Apple Store, Fifth Avenue, as it is called, is interesting in that it’s basically a glass cube, with the actual store being below ground level. AppleInsider has some nice pix of the thing, including this one.

AS5A will have a prime location, almost 300 staffers and be open 24/365. Sounds expensive, but at least they’re saving some coin by closing on leap-days.

Trend-spotters might well infer that AS5A represents a comeback for bricks-and-mortar and a partial retrenchment from the existentialism of e-commerce, but they would be wrong … perhaps. Physical vs. virtual shopping is discussed at this link, with the consensus being that they’re complementary and synergistic.

Apple: Fifth Ave store will never close - AppleInsider, Thursday, May 18, 2006

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