a Porsche Done in Gold - Conspicuous Consumption Realized
Conspicuous consumption is becoming rare as it becomes more common. Few among us will ever see The Platinum, which is the world’s largest yacht, or the $10M Neiman Marcus Personal Zeppelin circa 2004, but thanks to Visualis, a European jewellery & bauble manufacturer, we stand a chance of viewing their latest interpretation of conspicuous consumption objectified. Their gold leaf draped Porsche Boxster is sufficiently inexpensive, and numerous (there may eventually be as many as nine of them) that we might actually pass one on the road, while it’s being towed to it’s next exhibit.
If nothing else, this 22-carat (to a depth of 1/8000 mm anyway) gold sports car will affirm to some social theorists that mammon rules, and that there’s just too much fun being had.
Gold Porsche: a whiff of elegance - Presseportal, 03.08.2006