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Microsoft Zune Official Launch

Bill Gates at Zune LaunchWell, it’s Tuesday November 14, 2006 and the new Zune MP3 player from Microsoft was supposed to go on sale today. Let’s just check the newspapers to see if it did. Uh…let’s see…oh yeah…there it is. The Seattle Times has a spread on the official launch event at Westlake Park in Seattle, featuring Bill Gates in a Zune-brown jacket making the announcement and handing out a Zune to an audience member. So it must be true, MS did indeed launch a product on time..!

MS seems to have pulled poor Bill Gates out of semi-retirement to pitch the device. Bill talked up the following 4 selling points during his speech: The Zune has a big screen, has wireless, shares songs and represents the start of what he called “connected entertainment”.

The remainder of the article talks to the david & goliath aspects of the coming contest with the Apple iPod, that it might take the Zune a couple of years to beat out the iPod, and how there are many more Zune devices & accessories on the way.

Zune enters MP3 race with many miles to go - Seattle Times, Nov 14, 2006

One Response to “Microsoft Zune Official Launch”

  1. services.mail2web.com | Gadget Blog | Says:

    [...] The brand name of the just-launched Microsoft Zune MP3 player apparently derives from a 3 month exercise earlier this year by sound symbolism specialist Lexicon Branding. Lexicon and their team of sixty PhD linguists pondered many thousands of potential candidates, rejecting names like “Tunz” and “Noiz”, before settling on the eventual winner of “Zune”. [...]

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