“Gartner expects that, by the end of 2008, Blu-ray will be the winning format in the consumer market, and the war will be over”, wrote Hiroyuki Shimizu, an analyst at Gartner in Tokyo in their latest Semiconductor DQ Monday Report. Apparently those comments are based on dropping HD DVD sales.

Toshiba and it’s rival HD DVD high-def format had already anticipated this, by cutting prices on it’s HD DVD players last week. and promoting their ability to upconvert standard-def DVDs.

…not looking good for HD DVD.

Oh well, now it’s on to the successor to hi-definition and the next format wars. Somewhere in the far east, somebody is almost certainly working on some powerpoints whose bullets include:

Gartner: HD DVD Price Cuts Only Prolong Agony - PC World, January 28, 2008

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