Well, Lamborghini unveiled its new Reventón supercar at the Frankfurt Motor Show a few months ago. For 1M Euros one gets a V12 6.5L 650 bhp Murciélago engine, but now with an “ultra luxury” and “high lux” shell, according to Lamborghini CEO Stefan Winkelmann, who emphasizes “we are selling luxury”.

The engine moves the 3671lb/1665kg car from 0-60 in a mere 3.3 seconds and tops out at 211 mph or 340 km/h…somewhat below the Bugatti Veyron’s top speed of 253 mph.

The Reventón is a nice looking car and/but with “extreme styling”. It’s based on the F-22 and looks the part. Although one can’t help but wonder if the design team realized the in-yo-face over-the-top effect was excessive rather than aggressive.

Somewhat evocative of the Lamborghini Pregunta from 10 years ago…both designs were self-consciously extravagant and marketing was based on association with jet fighters.

This entry was posted on Wednesday, January 2nd, 2008 at 3:57 am and is filed under Automotive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.