One Vlad Dolezal suggests that 1 of the problems facing the (lack of) popularity of Linux for the desktop is that it`s free. Vlad points to studies that indicate people tend to associate things that are free with being worthless - ie you get what you pay for. And there`s plenty of evidence to back him up…including this study: Price Tag Can Change The Way People Experience Wine. He suggests raising the price to $500, but make it available for free via semi-licit download.

…our take is that aside from the fact that the cheesy logo needs a makeover, people are pretty much locked into whatever OS is in use at work.

Why Linux Doesn’t Spread - the Curse of Being Free - An Amazing Mind Blog, 16 February 2008 via Slashdot

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