Sony’s alphabet soup method of naming products continues with the pending launch of the XR1, W1, ZX1 and X1 series of LCD TVs with a total of 8 models.

The top of the line is the 55-inch KDL-55XR1. The 55XR1 has 1000000:1 contrast, Triluminos RGB LED backlighting for 122% NTSC in 1080p. Image massaging, er processing, is via Bravia Engine 2 Pro, Motionflow PRO 120Hz and DRC-MFv3, all working together to reduce noise, improve contrast, produce more & better colors, smooth motion and unconvert to 1080p where necessary. 750,000 Yen.

Sony sez the XR1 has “the highest picture quality in the history of Bravia” … remains 2b seen.

Sony Unveils New LCD TVs with ‘World’s 1st Features’ - TechOn, Sept 5 2008

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